Bankrate 2017-09-27T19:51:01+00:00

Project Description

Bankrate

When faced with the harsh reality of being up against fierce competitors such as Lendingtree.com and Nerdwallet.com, the marketing team at Bankrate.com knew they needed to up their game and expand their exposure in order to gain and retain a greater market share. They were looking for a partner with proven digital creative abilities, who would also be able to provide an integration solution that facilitated the use of their extensive APIs across Google’s Doubleclick and GDN networks. In addition to brainstorming creative concepts, producing animated and interactive HTML5 banners for use across multiple devices, we also developed middleware that has allowed us to convert Bankrate API responses into feeds suitable for display inside dynamic Google display assets. As our working relationship moves forward, We continue to produce new Bankrate marketing assets for Google as well as other channels, including Yahoo and Criteo, among others.

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