We were engaged by Wynn Sports in order to assist with the creation of a visual identity and supporting assets leading up to the launch of their mobile app in the United States. As the brand’s offering consists of both virtual casino as well as sports betting products, the challenge was to create compelling imagery and messaging that would appeal to different audiences.
Level Media’s creative team produced a large number of launch assets, which were used in order to promote the newly launched brand. We wanted to showcase the unique selling propositions and promotions, while also leveraging the reputation of the existing Wynn brand. One of the core objectives was to communicate a true Las Vegas like experience, online.
In order to acquire new users, the marketing team at Wynn created numerous campaigns, focusing primarily on social media. Level Media produced dozens of creatives and also sought out affiliates and media partners to assist in user acquisition. Our creative team worked with Wynn’s marketing staff to evolve and mature the brand identity based on initial learnings.